If you speak in order to persuade, attending to your wants can only yield a distraction. Your interest lies in attending instead to the wants of your audience. Even emotional expression germinates better at a distance. As long as your audience matters to the making of your utterance, its motivation by your irresistible desire will run counter to its purpose. Step aside and let the passions settle, lest you be forced into a choice between futility and indignity.
if you really want to say something… don’t
If you speak in order to persuade, attending to your wants can only yield a distraction. Your interest lies in attending instead to the wants of your audience. Even emotional expression germinates better at a distance. As long as your audience matters to the making of your utterance, its motivation by your irresistible desire will run counter to its purpose. Step aside and let the passions settle, lest you be forced into a choice between futility and indignity.
- Post a new comment
- 3 comments
- Post a new comment
- 3 comments
